Large existing NGO's in the field of conservation do generate resources, but because of large overheads, bloated and inefficient bureaucracies as well as inadequate exposure to field conditions, timely and target specific assistance and material help is often the casuality. In addition there is very little investment in high quality field research to gather valuable data, information and gain insights into problems facing specific protected areas. Lesser known sanctuaries are especially neglected. There is an emphasis on large charismatic mammals, while many other forms of bio-diversity are neglected. We would like to be different in this regard.

The Indian professionals in the US and their counterparts in India especially the relatively well endowed IT sector are our target community. Based on the success of development voluntary groups such as AID-India and ASHA for Education, there is a need to have a similar organization exclusively dedicated to raising financial, material and skilled human resources for the protection and management of the 500 odd protected areas in India. The IT sector is relatively one of the most environmentally friendly industry. There will be fewer contradictions in seeking resources from this sector.